"I want that" thing of the day: After Charlatans frontman Tim Burgess mentioned on Twitter that he wanted to come out with his own brand of cereal, adding the hashtag #totesamazeballs, Kellogg's stepped up and created -- you guessed it -- "Totes Amazeballs" cereal.
For the record, it's shaped like little ecstasy pills and tastes like room-temperature cream ale and a dirty ashtray.
The Drum: Kellogg's Develops Cereal for Charlatans Frontman Tim Burgess/2.21.12
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