You wouldn't think of J.C. Penney as being on the cutting edge of anything, but damn is the store proving itself to be the new standard-bearer of civil rights, forward-thinking politics and the best way to deal with the self-righteous assholes who stand opposed to both.
You might remember that recently, one of those "traditional" family organizations composed entirely of bitter, white Christian tight-asses -- this one in particular, "One Million Moms" -- went after Penney's for its use of Ellen Degeneres as a spokesperson and its decision to feature a lesbian couple in a Mother's Day ad. The group bitched and moaned, prattled on about how the company was promoting the homosexual agenda -- you know, the usual crap. So how did Penney's respond? Not by backing down and submitting to the will of these ignorant harpies, but instead by sticking with Degeneres and not pulling the ad from anywhere.
Well now J.C. Penney has upped the ante and what's more has done so simply by acknowledging that the dynamic of the American family is in fact changing -- and that there's not a thing wrong with that. The company's new Father's Day ad features, you guessed it, a real-life gay couple and their kids. It's sad to think that simply showing a happy, well-adjusted family with a couple of gay men as the father figures is a big subversive fuck-you to anyone, but on the other hand it's fun to think it's a big subversive fuck-you to One Million Moms and the rest of its ilk.
Behold the statement put out by OMM in response to the new Penney's ad:
"It’s obvious that JCP would rather take sides than remain neutral in the culture war. JCP will hear from the other side, so they need to hear from us as well. Our persistence will pay off! One day we will answer for our actions or lack of them. We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature."
Uh-huh. Suck it, ladies.
As for me, I'm gonna start wearing the Stafford khakis my own mom buys me every damn Christmas with pride. Thanks Penney's -- and thanks mom.
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